Pure Potions; A Natural Skincare Brand
Name: Pure Potions
Objective: To establish a distinctive brand identity that resonates with the target audience, communicates brand values, and enhances market presence.
Objective: To establish a distinctive brand identity that resonates with the target audience, communicates brand values, and enhances market presence.
Background:
Challenges: The skincare niche is getting popular day by day, It was a challenge to create a distinctive brand identity that equally resonates it's natural essence.
Opportunities: To work on the growing demand for natural skincare products and create visually appealing elements.
Discovery Phase:
Opportunities: To work on the growing demand for natural skincare products and create visually appealing elements.
Discovery Phase:
Market Research: In-depth analysis of the skincare market, competitor landscape, and target audience preferences.
Strategy and Concept:
Brand Essence: Defined the core values and unique selling propositions that differentiate Pure Potions from competitors.
Target Audience Persona: Developed detailed personas to tailor the brand identity to the preferences and needs of the ideal customers.
Conceptualization: Created mood boards, color palettes, and design concepts aligning with the brand essence.
Design and Development:
Target Audience Persona: Developed detailed personas to tailor the brand identity to the preferences and needs of the ideal customers.
Conceptualization: Created mood boards, color palettes, and design concepts aligning with the brand essence.
Design and Development:
Logo Design: Crafted a modern, memorable logo that reflects the brand's commitment to natural skincare.
Visual Elements: Designed a cohesive set of visual elements, including typography, color schemes, and imagery.
Packaging Design: Developed packaging designs that enhance shelf appeal, communicate product benefits, and promote brand recognition.
Visual Elements: Designed a cohesive set of visual elements, including typography, color schemes, and imagery.
Packaging Design: Developed packaging designs that enhance shelf appeal, communicate product benefits, and promote brand recognition.
Implementation:
Collateral Materials: Extended the new brand identity across various collateral materials.
Digital Presence: Updated the brand's social media profiles to reflect the refreshed identity.
Digital Presence: Updated the brand's social media profiles to reflect the refreshed identity.
Conclusion:
Eager to engage in projects that involve branding, similar to my work with Pure Potions.
Package Includes:
Logo
Brand Pattern
Branding Elements
Color Palette
Typography Guide
6 Package Designs
6-12 Social Media Posts
Business Card
Thank You Card
Stationary Design
Photography Style
Available On-Demand:
Instagram Story Template
Social Media Banners (Facebook, YouTube, etc)
Different Stickers
If you also have anything else in mind, feel free to reach me anytime.
DM or Email for inquiries.
Thank You!
